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Ready to impress that boss of yours?

When it comes to marketing metrics that mater to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know.


this ebook will teach you how to  do the following pieces of data analysis:

  • Customer Acquisition Cost
  • Marketing % of Customer Acquisitions Cost (CAC)
  • Ratio of Customer Lifetime Value to CAC.
  • Time To Payback CAC
  • Marketing Originated Customer %
  • Marketing Influenced Customer %
6 Marketing Metrics Your Boss Really Cares About

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